http://kantarmediamix.com

sometimes opportunity comes twice. we just re-launched the second version of a nice little project visualmerc did with our creative partners at cult 360. a few months back we launched the US version and now we just released the european version. since i never wrote about it the first time, here’s my chance.

using art that was part of a larger rebranding campaign - along with the ‘Our Insight. Your Inspiration’ tag line - that cult 360 developed for kantar media, we helped design and program a cool microsite and game/contest. the concept is simple: using kantar’s multiple media analytic business units, marketers and agencies can make correct decisions in their creative campaigns. the more data, the better and the more you mix them the more insight you get. so using that concept, the site is a painting game - developed in flash - where the colors represent kantar’s media units. how you mix them it’s up to you.

the kantamediamix mug

so although the contest is only open to our european readers for now (US contest closed), trust me, it’s fun and even kids love it. so go create some art and use the social tools to tell your friends to vote for yours. you can even make it in the colors of your favorite world cup team 2010 team in the spirit of the season.

visual mercenary green screen shoot for TransitChek

so this is one of those posts that has come about because of a past project. last year, one of our partner agencies - stein rogan + partners - commissioned us to shoot and edit a green screen demo for their client, Transit Center. they are the makers of TransitChek. if you’re a commuter in new york, it’s a good thing to know about.

TransitCheck Calculator

last year we shot veronica and then masked her out and made flash movies of her. the developers are stein rogan then assembled the clips for the TransiChek Savings Calculator they were building for Transit Center. and so flash forward to today and what brought this post up. we’re just wrapping the last of the pre pro logistics for our shoot tomorrow at american movie company. this time we’re doing a spanish version for all the latinos here in the big apple. esperar para más información, por favor.

we do a lot of work here at the visual mercenary group and many times it’s of a corporate nature. we really don’t mind, because we try to put creativity into everything we do. actually this past year we’ve been pretty busy but haven’t put up any of our new work on our online portfolio, nor have we written any blurbs about the project here on our blog. so i’m setting myself the task of writing a post a week on our past projects before, as we all know, the speed of the internet makes them defunct. there are already a couple of promotional micro sites we’ve done that are offline. but i digress…

ferndance

there are times that some of our projects are of a purely creative nature. through our association with the wesport academy of dance - whose website & blog we’ve designed and programmed - we have been introduced to many individuals and groups in the dance world. one of them is ferndance run by choreographer david fernandez. last month we put our two newly purchased sony ex1-r hd cameras (yes our credit card company was thrilled that day) to good use by shooting a short promo piece for david at the rehearsal studio at the mark morris center in brooklyn. we’re editing the video and will post it soon, but i just needed something to write about and thought i’d tease you with a couple of photos.now i know you’ll come back because you really should see these beautiful and talented ladies dance.

ferndance