MADD Designated Driver coupon viral app

it’s that time of year again: merriment, parties, food, sweets, and drinking… lots and lots of drinking. and although these things are fun, safety should also be at the top of all our holiday lists. just in time for the season, the visual mercenary group helped our friends and partners at cult 360 execute their latest idea for Mothers Against Drunk Drivers.

wrap up a safe ride home this holiday

photographed by shannon kester - thank you jason for being a great model and allowing yourself to be wrapped - and coded with assistance from the ultimate mercenary, vincent higgins (follow him on twitter), this flash application allows users to upload their photos and then print or email out to their friends. so c’mon and give yourself away as the gift of a designated driver. your friends will love you for it and they may even get you back with one. happy partying everyone!!!

Back in March I wrote about the Stratos Project.  A project by Red Bull whom sponsored Felix Baumgartner  to break Joe Kittinger’s 50 year old world record for the highest skydive marked at 102,800 ft. Baumgartner was to jump from a height of 120,000 ft from a custom made air balloon outside of our stratosphere. His attempt was to be performed sometime in October until Daniel Hogan (a promoter in California) filed a multi-million dollar lawsuit against the project.  Hogan claims the idea was his, and that he went to Red Bull to pitch the idea back in 2004. The Stratos Project is currently on hold until the lawsuit gets resolved.

Baumgartner was to be connected to multiple HD cameras as well as the balloon to document the event. The decent will take  about 6 minutes. Below is a touching & emotional trailer that Red Bull put together to promote the project.

You can also view more detailed info about the project at www.redbullstratos.com/Science.aspx#Science

Lets hope this lawsuit gets resolved soon so we can all view this stunning event.