http://kantarmediamix.com

sometimes opportunity comes twice. we just re-launched the second version of a nice little project visualmerc did with our creative partners at cult 360. a few months back we launched the US version and now we just released the european version. since i never wrote about it the first time, here’s my chance.

using art that was part of a larger rebranding campaign - along with the ‘Our Insight. Your Inspiration’ tag line - that cult 360 developed for kantar media, we helped design and program a cool microsite and game/contest. the concept is simple: using kantar’s multiple media analytic business units, marketers and agencies can make correct decisions in their creative campaigns. the more data, the better and the more you mix them the more insight you get. so using that concept, the site is a painting game - developed in flash - where the colors represent kantar’s media units. how you mix them it’s up to you.

the kantamediamix mug

so although the contest is only open to our european readers for now (US contest closed), trust me, it’s fun and even kids love it. so go create some art and use the social tools to tell your friends to vote for yours. you can even make it in the colors of your favorite world cup team 2010 team in the spirit of the season.

visual mercenary green screen shoot for TransitChek

so this is one of those posts that has come about because of a past project. last year, one of our partner agencies - stein rogan + partners - commissioned us to shoot and edit a green screen demo for their client, Transit Center. they are the makers of TransitChek. if you’re a commuter in new york, it’s a good thing to know about.

TransitCheck Calculator

last year we shot veronica and then masked her out and made flash movies of her. the developers are stein rogan then assembled the clips for the TransiChek Savings Calculator they were building for Transit Center. and so flash forward to today and what brought this post up. we’re just wrapping the last of the pre pro logistics for our shoot tomorrow at american movie company. this time we’re doing a spanish version for all the latinos here in the big apple. esperar para más información, por favor.