the worst banner ad i have ever seen

this must be a joke. i don’t have any idea why anyone would click on this ad. this is even worst that those stock dancing flash movies used in other crappy banners. first of all, the NYS driver’s license looks nothing like that. second, could they have used a worst image? this guy looks like he was born in 1884 not 1984 and drives a mule, not a car.

it only takes 3 dollars to buy an image from istock.com folks.  the ad agency responsible for this should be fired - along with the client’s marketing department. c’mon people…all this money spent on media buys and this is the best creative you could get. the only thing they can probably say in their defense is that they save you money cause they don’t spend it on creative.

anybody have any worst banners…send them over.

new MTA advertising

this appeared at one of my heavily commuted subway stations early this past monday. as i and the rest of the new york masses were deftly trying to avoid each other (especially the ones who come in the opposite direction not in their lane, and you know who you are) we were all surprised. each one of us did a split second stutter step as if in a bizarrely choreographed flashmob.

i understand the advertising dollars, as subway advertising properties have increased, but two things i have to say to the MTA:

#1, red means stop. i know h&m’s colors are red, but even in that split second the mind registers don’t go and danger. new yorkers want to avoid subways as much as possible. i won’t go into the myriad of reasons, you can the read the post for that. but you don’t have to bathe the turnstiles in red to make us think that there’s something wrong. we already think there is.

#2, i can see these new plastic sleeves on the metal turnstiles breaking and causing problems to the turnstiles; requiring closing them down to repair. unless you had the samsonite gorilla testing them… c’mon this is new york. i’ve seen the homeless shove entire shopping carts through there. that’s the other thing we don’t need, delays (of any sort) trying to get in/out of places we don’t want to be in anyway - especially with the fares going up.

just one more reason for MTA #fail.

http://mag-ads.com/

the visual mercenary group today launched MPA’s new people’s choice polling portal for the best magazine ads for 2009 - appropriately name America’s Favorite Magazine Ads. please visit the site and vote for your favorite magazine ad among the 25 finalists. the winners will be announced in june and the winning campaign - and creative shop - gets to take home $25,000. see if you can agree with the top creative judges on who the winner will be. we’ll keep you posted on the outcome.