i love ny

huh? yes you read right: $17,000,000 - that’s seventeen million dollars. for what? to re-design milton glaser’s world famous i love ny logo. who? saatchi&saatchi.

well first the question is why? this is an iconic symbol known worldwide. i understand that the idea is that ny (not only nyc) is a year round great place. but silhouettes of a butterfly, a squirrel and some snow does not warrant the price tag - especially from tax dollars in a slow economy. basically, WTF?

and personally i think the visual mercenary group or our friends at 4corners could have come up with much better design. but hey, we still ♥ ny.

so where do you start when you’re buds with two other creative powerhouses?

actually, the beginnings go back 12 years ago when myself, danny armyn and vincent higgins all worked at young and rubicam. right away we clicked and have have remained friends since. my other 2 close friends, were gina cruz and christer manning. christer is a partner at foundry9 and gina is now my wife (go figure…you do keep good friends close). vincent is a partner at bluefuse design corp with jason grotrian and danny is a partner at cult360 along with jeff rothstein and joe jelic.

where it goes from there is a very creative space indeed. besides the fact we live & work in the new york city vicinity where art and creativity are at every step down the street, getting us in a room together is creative overdrive.

ok..that was just a shameless plug for our friends…but if you really want to see a great art show, go see the prefab homes show at MOMA.