…that’s just what Amnesty International created for a campaign designed to raise awareness of domestic violence. The interactive poster (which just won a Cannes Silver Lion this week) was set up in a bus stop in Berlin. Look at the poster and you’ll see a nice couple posing next to each other, but look away and the imagery shifts to something much darker, further driving home the copy “It happens when nobody is watching.” This smart poster utilizes a camera to capture the motion and update the image. Pretty clever, and with a great message.

(The original post, from Copyranter)