macnrg

this post actually has a dual serving purpose. the first is let you all know about the new look and microsite we developed for nyc based apple consulting firm macnrg and the second is to give them a shameless plug because they’re our friends and we like them and the work they do, anyway.

apple logo over the years

although macnrg is all things mac, they specialize in final cut pro server and video systems. because of that,  while we were thinking about their logo design - we thought we’d have a bit of fun and play off the apple brand. if you like, you can read a quick little history of the apple logo. we decided to turn the apple into a tv monitor. the leaf fells like an aerial antenna in our design (how analog lol). then we gave it a late 20th century glow effect to match the ‘nrg’ name. we think it’s a good blend of old and new.

macnrg has installed and set up our file server and is now in the process of running the voip line for our other friends, cult360. rob (the director at mcnrg) would like us to use the logo in an animation for the site, but we’ll see… it all depends on how good he sets up our fcp server ;P

Fire (Jimmy Edgar Remix) from Erik West on Vimeo.
I’m fully embracing my (relatively new) obsession with both tilt shift photography and music videos, and I’ve just stumbled across a really delightful combination of the two (via BoingBoing):
Here’s a lovely tilt-shift music video for the band Codebreaker, featuring vocalist Kathy Diamond. The piece was shot, directed, and edited by Erik West, who says, “None of the snow in this piece is simulated. I went out and show on the snowiest days of winter. The last scenes in the video were shot during a blizzard. This was shot on a Canon Powershot SD630 Point & Shoot. Additional footage was shot on a Sony EX1 by Jeff Thomas. Posted using Final Cut, Photoshop, Motion and Color.” (via Aaron Wahle via Matt Kirsch)