http://kantarmediamix.com

sometimes opportunity comes twice. we just re-launched the second version of a nice little project visualmerc did with our creative partners at cult 360. a few months back we launched the US version and now we just released the european version. since i never wrote about it the first time, here’s my chance.

using art that was part of a larger rebranding campaign - along with the ‘Our Insight. Your Inspiration’ tag line - that cult 360 developed for kantar media, we helped design and program a cool microsite and game/contest. the concept is simple: using kantar’s multiple media analytic business units, marketers and agencies can make correct decisions in their creative campaigns. the more data, the better and the more you mix them the more insight you get. so using that concept, the site is a painting game - developed in flash - where the colors represent kantar’s media units. how you mix them it’s up to you.

the kantamediamix mug

so although the contest is only open to our european readers for now (US contest closed), trust me, it’s fun and even kids love it. so go create some art and use the social tools to tell your friends to vote for yours. you can even make it in the colors of your favorite world cup team 2010 team in the spirit of the season.

the worst banner ad i have ever seen

this must be a joke. i don’t have any idea why anyone would click on this ad. this is even worst that those stock dancing flash movies used in other crappy banners. first of all, the NYS driver’s license looks nothing like that. second, could they have used a worst image? this guy looks like he was born in 1884 not 1984 and drives a mule, not a car.

it only takes 3 dollars to buy an image from istock.com folks.  the ad agency responsible for this should be fired - along with the client’s marketing department. c’mon people…all this money spent on media buys and this is the best creative you could get. the only thing they can probably say in their defense is that they save you money cause they don’t spend it on creative.

anybody have any worst banners…send them over.