comcast lessons learned v2.0
4th May 2009 by niko
Comcast, in association with Business Week has put together a micro site that is focused on providing quick stand-alone lessons for small business owners. the site was designed by Segal Savad and was built by the visual mercenary group. this is the second year of the site. there are six lessons from 2008 and we just recently uploaded lesson #2 for 2009. it’s a collection of interviews from business owners across the country by writer Marcia Layton Turner. Marcia offers some keen insight to the problems presented. look for the commentary on the right sidebar. there are also resource links to help out if needed.
the site breaks the content down into the problem areas that small business owners run into. like me, probably most s.b. owners never took any business and/or marketing courses; it’s been more of a trial by fire. they might have had a passion about something, opened a shop or store and left a lot of the course to fate. although it may work for some businesses, overall that’s not a good strategy to have - especially in these economic times.
some of the current lessons online are:
1. Focus on generating revenue vs reducing expenses
2. Allowing one client to dominate your bottom line
3. Overlooking the easy sale
4. Business Plan Basics
5. Managing Your Finances
they’re great to read if you’re looking to open a small business and good reminders for those that are already running. the site contains a summary article of the business lesson and all complete interviews are available in mp3 format, if users would like to download and listen. let us know what you think and if there is anything you’d like featured for future lessons.
